Sunday, 19 December 2010

NewGen sponsorship announced!

This week eight of London's best young menswear fashion talents have been selected to receive NewGen sponsorship, at next London Fashion Week in February. Under the scheme, supported by Topman, the designers will all be part of London Fashion Week's Menswear Day, on Wednesday 23rd February 2011.
Catwalk sponsorship for Somerset House was given to Christopher Shannon, James Long and J.W Anderson. Salon show sponsorship at the TOPMAN show space was given to Lou Dalton. Presentation sponsorship in the Portico Rooms was given to Katie Eary, Omar Kashoura and SIBLING. Last but not least,  installation sponsorship  was given to Christopher Raeburn.
NEWGEN MEN began in February 2009, building on Topman and Fashion East's successful MAN initiative. It has since been instrumental in raising the profile of emerging British menswear designers.
Jason Griffiths, Topman's Marketing Director, says :"This season NewGen Men boldly expands further with the introduction of new exciting tiers in the form of presentations and installations to further compliment the catwalk shows which have formed part of the Menswear Day over the last two seasons. Topman is proud and excited to be part of this continuing men's fashion revolution.'British Fashion council HOME

                                                                              Samples from SS11 collections 
                              (clockwise)     SIBLING  Katie Eary  J.W Anderson Lou Dalton James Long 

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