Wednesday, 26 January 2011


Bernhard Willhelm's collection was shown in the Hotel Salomon de Rothschild during Paris fashion week. Using live models the presentation saw them actively wearing the garments, 'posing with bicycles and leaping  about carrying giant umbrellas draped in chiffon'. The sportswear looks with bold colours and graphic prints were mixed with a S&M style. This brought in skin tight garments and packing tape wrapped around the models. Some of the models also had painted faces, a trend that I've started to notice more and more, for example Christopher Shannon's SS11 and Walter Van Beirendonck's AW11 shows.  The overall effect was pretty amazing and also brings up the question of presentations vs. catwalk. I know that catwalks are always deemed the superior, but depending on the collection, sometimes a well thought out presentation can be much more effective. It allows people to spend time analysing the clothes and capturing every details. Particularly in menswear, so much of the painstaking design work is in the detail, can it show its true potential only being showed for 30 seconds? ....

Images courtesy of Dazed Digital

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