Sunday, 27 February 2011


Bell Soto is a photographer turned fashion film pioneer. He has worked on several personal projects as well as collaborations with VMAN, Jonas Akerland and New York Fashion week. I came across his recent film "autumn" and found it rather mesmerising. I  feel that film is a great way to show garments as sometimes certain elements, details or mood of a collection can be lost within a still photograph. In this film I particularly like the balance created between the man and woman. As boundaries between the genders become more and more blurred, its only fitting that we are starting to see how menswear and womenswear can be shown in harmony. 
 “Lately with the boom in digital media, photography has become more about specific backgrounds, Photoshop filters and recurrent themes. Agents also need to create a sellable product. With film I don’t feel the need to follow a style, it is more about a story and a feeling. And because it’s a long process from beginning to end, you always end up doing what is natural to you.” - Soto

Film by Bell Soto
Story: Lara Jensen/Bell Soto
Fashion Editor: Kenny Ho using Nicole Farhi
Hair: Takashi Sano @ Phamous
Makeup: Andriani Vasiliou @ Phamous
Models: Tom Lander, Jake Cooper and Sylvia Mann @ Select
Photo assistant: Yohanna Akladious
Styling Assistant: Marianna Mullings

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